Introduction

This Privacy Notice describes how and why Sunseeker Gulf (“Sunseeker”, “we”, “us”, or “our”) collects personal information, how we may use or disclose personal information, your rights related to your personal information and how we protect your information. This Privacy Notice applies to personal information collected, used or shared by or on behalf of Sunseeker, including information obtained by email, phone, offline method or anywhere we display this privacy notice. By communicating with us, purchasing our products or otherwise disclosing your personal information to us, you accept and agree to our use of your information in accordance with this Privacy Notice in effect at that time.

What personal information do we hold and how do we collect it?

We will collect, process and use personal information during our interactions with you. The type of personal information we collect typically includes,

• name/ title
• date of birth
• contact details (including email address and telephone/mobile number)
• country of residence/nationality
• marketing preferences

How we use this personal information

We use your personal information to support our business and interactions with you. Such as, to,

• provide you our services and process payments
• operate our business
• manage your visits to our properties and events
• personalise, market and advertise our products, services and offers
• communicate and interact with you
• improve our products, services and websites/mobile applications
• meet legal obligations, prevent crime/fraud and for legal purposes

We only collect, process, use, share and store your personal information where we are satisfied that we have an appropriate legal basis to do so.

Sharing your personal information with others and globally

We share your personal information with,

• other entities within the Sunseeker Group to provide you with, improve, and personalise our products and services; to manage our business; develop a single customer view; for profiling and analytics
• third parties who help us manage our business and deliver our products and services, including loyalty schemes, IT and back office support, fraud detection, customer service centre support, marketing, payment verification, data warehouse storage, research and analysis
• bank and payment providers to authorise and complete payments
• we may share in aggregate, statistical form, non‑personal information regarding the visitors to our Platforms, traffic patterns and Platform usage with our other entities or third party advertisers and social media and digital platforms to provide advertising
• third party advertising and social media platforms to provide more personalised advertising promoting our products and services in accordance with your preferences

Sunseeker is a global business, which means your personal information may be transferred and stored in the United Arab Emirates and other countries which may be outside your country of residence. We will take appropriate steps to ensure that transfers of personal information are in accordance with applicable law and fully managed to protect your privacy rights and interests.

How we protect and store your personal information

We have implemented and maintain appropriate technical and organisational security measures, policies and procedures designed to protect the personal information that you share with us and safeguard the privacy of such information. For example, the measures we take include:

• placing confidentiality requirements on our staff members and service providers;
• destroying or permanently anonymising personal information if it is no longer needed for the purposes for which it was collected;
• following security procedures in the storage and disclosure of your personal information to prevent unauthorised access to it;
• using secure communication channels such as SSL ("secure sockets layer") or TLS (“transport layer security”) for transmitting data that is sent to us. SSL and TLS are industry standard encryption protocols used to protect online transaction channels.